Why RADIO?

With its Radio Day initiative egta highlights radio’s core strengths: its ability to reach a huge and engaged audience, its exceptional offer to advertisers, its creative power and its innovation for the listeners of today and tomorrow. Discover the power of this timeless medium through all the editions of our project!

The year of audio
Testimonials
6 arguments for radio
The theatre of the mind

2019:
The year of audio

Explore egta’s special compilation of facts and figures from around the world showcasing the strength and proliferation of audio.

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Testimonials from
the marketers

Let’s hear from the industry leaders around the world on why they embrace radio as an effective medium and advertising platform.

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6 arguments
for radio

Discover egta’s dedicated compilation of facts and figures in support of radio as a medium and an advertising platform, backed by various pieces of research from Europe and the USA.

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Theatre of
the mind

Discover the three special audio spots commissioned by egta that demonstrate the unique capacity of radio to create images on the canvas of our imagination.

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Discover the 2020 edition
and egta’s new sonic branding >>> click here

Explore over 200 business case studies and numerous publications
showcasing the power of radio >>> click here