On the occasion of World Radio Day egta is proud to present its new sonic logo – to serve as an example and to encourage the global advertising community to embrace audio by becoming increasingly aware of its own sonic identity.
Audio is now omnipresent across a multitude of platforms and devices. With the rise of voice technology, there are more speakers than screens out there and brand perception is therefore increasingly driven by sound. An audio identity serves as the acoustic equivalent of a visual identity and is thus essential for brands to distinguish themselves in a screen-less environment. Radio and audio publishers help clients leverage the scale and reach of audio as well as the creative and innovative potential of these new platforms. Discover more insights on the growing importance of sonic branding in egta’s presentation.