egta invited Rob McLennan, Executive Creative Director of Net#work BBDO and President of the 2012 Cannes Lions Radio Jury, to record a special video message for World Radio Day. Rob gives his thoughts on innovations in the use of audio as an advertising platform, stand-out entries from the Cannes Radio Lions 2012, and how the radio industry can support creativity and ensure advertisers realise the true value of the medium.
egta would like to thank Rob and Net#work BBDO for participating in this initiative.
“Radio is the oldest electronic medium in the world, but people are still finding new and fresh ways to innovate in radio”
“The most important thing is to remind agencies, clients, everyone in the marketing industry how important the medium can be”