Our project …
This year, for the second time, European radio sales houses are taking the opportunity of World Radio Day, declared by the UNESCO at its 36th General Conference in November 2011, to invite the industry to celebrate a medium that forms a key part of the lives of millions of people around the world. egta’s initiative seeks to promote radio as a mass medium reaching the widest audience in the world, offering powerful communication at low cost. Radio reaches remote communities, and vulnerable people: the illiterate, the disabled, women, youth and the poor. It enables debate and supports efforts in emergency communication and disaster relief. But radio has another side to celebrate: it brings music, sport, entertainment, drama, local news and content to its loyal audiences.
Special message from egta’s Secretary General & official press release
“We are delighted to invite you to celebrate World Radio Day with egta. Radio’s core strengths are well known, and the medium continues to play a key role in the lives of millions of listeners. However, great content comes at a price, and egta’s role is to support its members – the sales houses that represent the radio industry in Europe and beyond – as they deliver a sound financial base for radio. All private and many public service radio broadcasters rely to different degrees on revenues from advertising, and it is crucial that advertisers and their media agencies recognise the true value of the medium for building brands and driving sales.
We wish you the very best success for the year to come and look forward to working with you for an ever-stronger radio market.”
— Katty Roberfroid, Secretary General, egta
Join the initiative
The significance of World Radio Day goes beyond paying tribute to radio on February 13th alone; we intend to add content to this platform over the months to come, continuing to reflect on the values of this medium throughout the year.
Your support is vital to ensure that this portal achieves maximum visibility, and we look forward to receiving your ideas.
In the meantime, please enjoy the World Radio Day experience on our website!