Welcome to the egta initiative for World Radio Day 2014. Hear how radio advertising can take your imagination to new places!
Win a state-of-the-art radio!
Have you got the best idea for promoting radio advertising? Enter our competition to win a fantastic connected radio!
Celebrate with egta!
Today, we celebrate the only mass medium that speaks to each listener in a different way. We hope you enjoy our three specially commissioned radio spots, created by egta under the guidance of Tom Garcia, copywriter and member of the 2013 Cannes Lions Radio Jury.
Read the message from Katty Roberfroid, egta Secretary General and download the press release.
Discover a selection of great promotional initiatives from egta member radio sales houses and industry representatives. Cases include promotional spots, innovative B2B and B2C activities.
About World Radio Day
In recognition of its crucial societal, political and communication role as the widest-reaching mass medium, UNESCO proclaimed 13 February as World Radio Day at its General Conference in 2011.
Radio has been entertaining, informing and engaging audiences for a century. It is heard by billions of listeners, and it offers a remarkable, reliable and powerful communication platform to advertisers.
Join the initiative
Your support is vital to ensure that this portal achieves a maximum visibility, and we look forward to receiving your ideas. Click here to learn more how you can support this project!