Welcome to the egta initiative for World Radio Day.
We celebrate the only mass medium that speaks to each listener in a different way. Hear how radio advertising can take your imagination to new places! Discover the power of radio.
Click on the button below to view the 2017 press release.
Discover a selection of great promotional initiatives from egta member radio sales houses and industry representatives. Cases include promotional spots, innovative B2B and B2C activities.
Enter the theater of the mind
Hear how radio advertising can take your imagination to new places! Listen to the three egta WRD spots and hear how radio advertising can take your imagination to new places!
To celebrate the day and radio’s power as a marketing platform, egta takes a look at the marketing trends shaping this year and identifies how radio innovates along with marketers’ priorities.
About World Radio Day
In recognition of its crucial societal, political and communication role as the widest-reaching mass medium, UNESCO proclaimed 13 February as World Radio Day at its General Conference in 2011.