Celebrate with egta

Welcome to the egta initiative for World Radio Day 2016.

We celebrate the only mass medium that speaks to each listener in a different way. Hear how radio advertising can take your imagination to new places! Discover the power of radio.

Click on the button below to download the 2016 press release.

World Radio Day 2016: download our infographic!

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Discover the 7 Top Trends in Marketing in 2016: Radio Ready.


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Promoting radio

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Discover a selection of great promotional initiatives from egta member radio sales houses and industry representatives. Cases include promotional spots, innovative B2B and B2C activities.

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Enter the theater of the mind

egta spots

Hear how radio advertising can take your imagination to new places! Listen to the three egta WRD spots and hear how radio advertising can take your imagination to new places!

Why Radio?

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Radio has been entertaining, informing and engaging audiences for a century. It is heard by billions of listeners, and it offers a remarkable, reliable and powerful communication platform to advertisers.

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About World Radio Day

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In recognition of its crucial societal, political and communication role as the widest-reaching mass medium, UNESCO proclaimed 13 February as World Radio Day at its General Conference in 2011.