Welcome to the egta initiative for World Radio Day 2015. Today, we celebrate the only mass medium that speaks to each listener in a different way. Hear how radio advertising can take your imagination to new places! Discover the power of radio.
Read the message from Katty Roberfroid, egta Secretary General and download the press release.
Discover a selection of great promotional initiatives from egta member radio sales houses and industry representatives. Cases include promotional spots, innovative B2B and B2C activities.
About World Radio Day
In recognition of its crucial societal, political and communication role as the widest-reaching mass medium, UNESCO proclaimed 13 February as World Radio Day at its General Conference in 2011.
Radio has been entertaining, informing and engaging audiences for a century. It is heard by billions of listeners, and it offers a remarkable, reliable and powerful communication platform to advertisers.
Join the initiative
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