2021: The Sound of Success

How radio boosts your business: Discover thirteen key arguments with facts and figures demonstrating the strength of radio as a medium

2020: The year of SONIC

Discover egta’s new sonic branding and
learn why it’s essential for brands to distinguish themselves in a screen-less environment

2019: The year of AUDIO

Explore egta’s special compilation of facts and figures from around the world showcasing the strength and proliferation of audio.


With its Radio Day initiative egta highlights radio’s core strengths. Discover the power of this timeless medium through all the editions of our project!

Welcome to the egta WORLD RADIO DAY initiative

Through the egta World Radio Day initiative, radio broadcasters and their sales houses invite the industry to celebrate a medium that forms a key part of the lives of millions of people around the world. We celebrate the only mass medium that speaks to each listener in a different way. 

About the project

The objective of egta World Radio Day project is to draw public’s attention to the unique value of radio, which remains the medium to reach the widest audience and is currently taking up new technological forms and devices. Our initiative has been supported by a number of national and international media associations as well as individual radio broadcasters. Explore our project and discover the power of radio!

With this dedicated website, egta highlights radio’s core strengths: its ability to reach a huge and engaged audience, its exceptional offer to advertisers, its creative power and its innovation for the listeners of today and tomorrow.

2021: The Sound of Success

Radio boosts your business! Its unique marketing power caters for both call-to-action and brand-building campaigns. Radio amplifies other media, while audio innovations in ad tech and data create new and exciting media mix opportunities. To demonstrate the power of radio egta prepared a slide deck with facts and figures supporting radio as a medium and an advertising platform, each backed by various pieces of research and data from Europe and the US.

Discover previous editions

Launched in 2013, egta Radio Day project has been focusing on raising public’s awareness of radio’s core strenghts as a medium and an advertising platform. Discover all the editions of our project with facts and figures proving the strenght of the medium, testimonials from marketers and much more!